The North American patient engagement solutions market growth thrives on the surging use of mobile health solutions, increasing implementation of value-based systems by healthcare providers to reduce their burden, rising number of government initiatives promoting patient-centric care, mounting burden of chronic diseases, and booming aging population in the U.S. and Canada. Additionally, the implementation of stringent government regulations on patient-centric care and the widescale adoption of cloud-based systems in the healthcare sector will also drive the demand for patient engagement solutions in the region.
The expanding population base of old people in Canada and the U.S. will drive the demand for patient engagement solutions in North America. The surging use of such technologically advanced healthcare and medical solutions helps the elderly population stay connected with their healthcare providers, as they are sometimes unable to travel for treatment. According to Statistics Canada, nearly 18.5% of the Canadian population was aged 65 years and above in 2021. Moreover, as per the U.S. Census Bureau, the number of people aged 65 years and older in the U.S. in 2019 was 54.1 million.
In the recent past, the software category held the largest share in the patient engagement solutions industry in North America, within the component segment. This is credited to the presence of leading healthcare technology providers, the high prevalence of chronic disorders, and the massive government support toward the adoption of patient engagement solutions in the region. Whereas, the services category is expected to exhibit the fastest growth in the forthcoming years, due to the increasing number of government initiatives supporting the adoption of patient engagement solutions.
Presently, the patient engagement solutions industry in North America is consolidated, due to the presence of a few key players such as athenahealth Inc., Allscripts Healthcare Solutions Inc., Cerner Corporation, International Business Machines Corporation (IBM), Lincor Inc., and McKesson Corporation. In recent years, the market players have actively engaged in mergers and acquisitions to consolidate their position. For example, in June 2017, athenahealth Inc. acquired Praxify Technologies Inc. to facilitate its R&D initiatives by integrating technologies of the latter into the cloud platform of the former.
According to P&S Intelligence, the U.S. accounted for a larger share in the North American patient engagement solutions market in the last few years, owing to the growing prevalence of chronic diseases, the soaring number of healthcare IT solution providers, and the increasing elderly population in the country. In addition, the presence of advanced healthcare infrastructure and the existence of developed public and private medical reimbursement structure also contribute to the market growth in the nation.
Whereas, the Canadian patient engagement solutions market in North America is expected to register faster growth in the upcoming years. This will be on account of the rapid adoption of HIT and soaring government support for e-Health solutions. The Government of Canada is encouraging the use of electronic health records and telehealth in the healthcare system to propel efficiency, innovation, and sustainability, as these e-healthcare solutions help improve access to services, productivity, patient care quality, and patient safety.
Therefore, the rising government support for electronic health solutions and the growing geriatric population will propel the demand for patient engagement solutions in North America.
