The natural language processing (NLP) market stood at $8.3 billion in 2018, and it will reach $22.9 billion by 2024, at a CAGR of 19.7% during the forecast period (2019–2024). This growth can be driven by the increasing focus of businesses on automated business model and rising adoption of chatbots in organizations. Moreover, the market growth is also supported by the soaring demand for NLP solutions in contact centers and growing focus to increase customer experience.
One of the key factors driving the market is the surging focus of enterprises on automation solutions. Organizations across the world are shifting from traditional business model to automated business model, to accelerate business growth, streamline work processes, enhance service/product quality, and curtail human errors. The firms deploy NLP technology, as it helps in automating data entry and invoicing and various other processes to improve business performance. For example, several organizations use Bootkeeper, an artificial intelligence (AI) program, to manage accounts, as it automates accounting by handling tasks at a fast pace.
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Moreover, widespread adoption of chatbots in organizations is acting as a catalyst for the natural language processing market. Developers are introducing NLP-based chatbots for the organizations to bridge the gap between businesses and customers to enhance customer service. These chatbots can work in various languages and assist enterprises in streamlining their processes, especially those related to customer care. NLP-enabled chatbots can handle consumer queries by being the initial point of contact.
The industry segment of the natural language processing market is categorized into automotive, retail, healthcare, information technology (IT) and telecommunications, and banking, financial services, and insurance (BFSI). Among these, the healthcare category will showcase the fastest growth during the forecast period, owing to the escalating volume of clinical data, spurring demand for premium-quality healthcare, and growing requirement for improving patient outcomes. NLP technology helps in integrating electronic health records (EHR) on a patient portal to facilitate better understanding of health conditions of patients and improve decision-making on the part of physicians.
In 2018, the North American natural language processing market generated the highest revenue, due to the escalating demand for enhanced customer experience, rising data volume across sectors, and increasing investments on research and development (R&D) of AI-enabled technologies by several academia, industries, and non-profit organizations. Of the North American countries, the U.S. emerged as larger contributor, due to the largescale deployment of NLP solutions in financial institutions for efficient business operations. Moreover, increasing IT expenditure and existence of many multinational companies in the region are fueling the market growth.
Furthermore, the Asia-Pacific (APAC) natural language processing market is expected to showcase the fastest growth in the forecast period. This can be ascribed to the augmenting number of small and medium enterprises (SMEs), increasing shift of industries toward automation, and rising investments by governments for the development and deployment of AI-enabled technologies in the region. The SMEs are a quintessential part of the economies of India, South Korea, China, and Japan, and the installation of NLP solutions by these enterprises will propel the market growth in APAC.
Thus, the demand for NLP solutions is fueled by the growing focus of businesses on the automation of their processes and rising adoption of chatbots by enterprises.
