The diaper market is projected to proliferate in the near future, and by 2030, generate $90.8 billion in revenue, ascribed to the growing preference of working women and the worldwide increase in the adult population. Moreover, APAC and MEA are projected to showcase the fastest growth in the near future in the market, ascribed to the rise in the women workforce, and rapid urbanization.
The diaper industry is categorized into baby and adult diapers, under the age segment. The baby diaper dominates the industry, and it is predicted to retain its position in the market in near future, attributed to the rise in the infant birth rate in emerging economies, and the growing hygiene awareness. In addition, the rise in the disposable income of the people also expands the demand for baby diapers.
The sub-categorization of the baby diaper category is as: cloth diapers, disposable diapers, biodegradable diapers, cloth swim diapers, and cloth training pants. Disposable diapers capture the largest share of baby diaper sales, and it is expected to keep dominating the industry in the near future, ascribed to ease of use and convenience.
Adult diapers showcase substantial growth in the industry, and it is expected to rise in the near future. The worldwide growing incidences of adult incontinence cases lead to the massive adoption of adult diapers. The growing awareness of adult diapers has played a crucial role in maintaining personal hygiene. Moreover, adults do not hesitate now in purchasing diapers for their personal use, along with their increased affordability and easy availability in the market. In addition, the rise in the geriatric population also propels the demand for adult diapers.
Under the distribution segment, the diaper market is classified into pharmacies, supermarkets/hypermarkets, online, or convenience stores. Moreover, pharmacies are projected to capture a significant share of diaper sales in the coming years, due to their increased preference for purchasing diapers. It is because pharmacies provide convenience and turn to be time-saving compared to other stores that offer only relevant products. It aids them with the facility to spot which one to buy. Moreover, consumers also prefer to buy healthcare products from pharmacies, and thus they hold a higher share of diaper sales among distribution channels.
The sales of diapers through supermarkets or hypermarkets are predicted to showcase the fastest growth in the coming years, ascribed to the increasing popularity of the supermarkets, led by rapid urbanization, as they offer a wide variety of products under one roof in real-time. In addition, they also provide consumers with higher buying power, and also discounted prices. Thus, the numerous advantages of supermarkets or hypermarkets propel the diaper industry.
The growing popularity of the high-level absorbent diapers proliferates the diaper industry, with their increased demand, and it is projected to capture a significant share of diaper sales in the near future, owing to the higher absorbing capacity, and fine quality. It leads to their increased preference among the population for babies and adults’ incontinence, ascribed to high leakage prevention compare to others.
Therefore, the prevalence of adult incontinence and the increasing birth rate in developing countries propels the diaper industry.
