Dry shampoo is basically a type of shampoo that reduces the greasing of hair and cleans it without requiring much water. It is usually available in two forms namely aerosol spray and powder. The shampoo absorbs the oil and grease present in the hair and on the scalp and makes the hair look fresh and shiny. There has been a rapid expansion of the global dry shampoo industry over the last few years, mainly because of the increasing popularity of the product, especially amongst the working-class people because of its lower water requirements.
Working-class people need regular hair washes, as they usually work in dry and dusty work areas and frequently travel between different places. The regular usage of liquid shampoo will make their hair weak and dull. Furthermore, the increasing consciousness amongst people regarding looks and appearance has created a huge requirement of alternative hair care solutions such as dry shampoos. This shampoo eliminates the need for frequent hair washes, which generally lead to hair loss and scalp problems, and add texture and volume to the hair.
Apart from eliminating the need for frequent hair washes, dry shampoo also acts as an instant hairstyling solution that allows users to reduce the time taken for washing and styling their hair. Furthermore, the development of dry shampoo products such as tinted dry shampoo, glitter dry shampoo, and dry shampoo texture sprays is massively contributing toward the soaring popularity of dry shampoo all over the world. In addition to this, the growth of many e-commerce platforms and the aggressive advertising campaigns launched by the dry shampoo producing companies are also boosting the sales of these products throughout the world.
The rising public awareness of the harmful effects of chemical hair solutions and the easy availability of various dry shampoo products on e-commerce platforms are the other important factors responsible for their surging sales across the world. Nowadays, people are preferring to use natural hair care products over chemical-based ones. Hence, with the growing usage of these products, the global dry shampoo market will exhibit rapid progress in the forthcoming years.
