A number of factors, such as the growing disposable income of people, rising public consciousness regarding physical appearance, escalating demand for organic color cosmetic products, booming population of working women, soaring number of digital marketing channels and influencers, and mounting investments in advertising and marketing campaigns are expected to drive the U.A.E. color cosmetics market at a CAGR of 7.6% during the forecast period (2020–2030). The market was valued at $370.6 million in 2020, and it is projected to generate $769.7 million revenue by 2030.
Color cosmetics demand in the U.A.E. is currently driven by the increasing consciousness about physical appearance among people. The U.A.E.’s populace, especially young working females, is opting for eye shadow palettes, hair color products, nail paints, and lipsticks to enhance their physical appearance. Moreover, the increasing penetration of photo-centric social media networks is fueling the demand for such makeup products, as these networks increase the awareness about physical appearance among young working women and adolescents.
Read Full Report: U.A.E. Color Cosmetics Market Trends
In recent years, product launches have become a prominent trend in the U.A.E. color cosmetics market. For instance, in May 2021, Rare Beauty, a cosmetics brand of Selena Gomez, was launched in the U.A.E. The company introduced its products in Sephora stores in several Middle-Eastern countries. Similarly, in August 2021, RAMICOS Cosmetics, a new startup, introduced a range of products with new formulae, which are vegan, clean, and freshly packaged. The startup also announced that it will launch its direct-to-consumer website, which will provide access to its skincare and cosmetics brands.
Moreover, companies operating in the U.A.E. color cosmetics market have been focusing on acquisitions and partnerships to stay ahead of their peers. For instance, in October 2020, L'Oréal Group partnered with Sprinklr, a customer experience management (CXM) platform, to improve its client care capacities. L'Oréal Group is using the Sprinklr AI, Modern Engagement, and Modern Care platforms of Sprinklr to react to online client requests across all channels by upgrading its capacity.
